Designing for People First, Product Second

Ximena Vengoechea, User Researcher at Pinterest and formerly at Twitter

Quick Tip 1

Design for people first, not product first. Ask questions and find out what your users want/need.

Quick Tip 2

The four steps to designing for people first: 1) identify the feeling, 2) consider context, 3) understand motivations, 4) get to know their values.

Quick Tip 3

Ask “What are my users trying to tell me?” Then look at 1) their stated behavior vs. 2) their actual behavior.

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