Detecting and Building Habits - A Data-Driven Approach

Robert Moore, CEO, RJMetrics

Quick Tip 1

Test big changes with statistical significance, not incremental changes, to find out what really makes an impact.

Quick Tip 2

4 Steps to Test Big: 1) Instrumentation, 2) Consolidation, 3) Run Test, and 4) Measure Again

Quick Tip 3

Cluster Analysis can help user profiling and identify personas and user types you might have.

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