Measuring for Engagement

John Egan, Lead Growth Engineer at Pinterest

Quick Tip 1

Activation boils down to clearly communicating the value of your product.

Quick Tip 2

Define one key engagement metric that the company can stand behind and then optimize against that. Every effort must lift key engagement metric.

Quick Tip 3

Segment your users, and measure experiment results/metrics for each segment or user group.

  • Twitter
  • LinkedIn
  • Facebook
  • Hacker News

Want more?

If so, please join us at live at Habit Summit, where we bring together influential players in Consumer Behavior, Habits, and Design. Register today!

Measuring for Engagement

We're committed to your privacy. uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.


Habit Summit is committed to a harassment-free learning experience for everyone and expects all participants to adhere to our Code of Conduct.


We're taking the 50/50 pledge for the second year in a row in an effort to bring gender equality to the industry and to this community.


Your feedback, input on future speakers, and ideas help shape our community and events. Please share them with our team. We can't wait to hear from you. If you'd like to suggest a speaker, please do so here.

Website designed by Julie Li

Pin It on Pinterest