Measuring for Engagement

John Egan, Lead Growth Engineer at Pinterest

Quick Tip 1

Activation boils down to clearly communicating the value of your product.

Quick Tip 2

Define one key engagement metric that the company can stand behind and then optimize against that. Every effort must lift key engagement metric.

Quick Tip 3

Segment your users, and measure experiment results/metrics for each segment or user group.

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Measuring for Engagement

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