Measuring for Engagement
John Egan, Lead Growth Engineer at Pinterest
Quick Tip 1
Activation boils down to clearly communicating the value of your product.
Quick Tip 2
Define one key engagement metric that the company can stand behind and then optimize against that. Every effort must lift key engagement metric.
Quick Tip 3
Segment your users, and measure experiment results/metrics for each segment or user group.
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NARROWING THE GENDER GAP
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