What The Psychology of Video Games Can Teach You About Product Engagement

Jamie Madigan, Writer, PsychologyOfGames.com

Quick Tip 1

People tend to be preoccupied with tasks that are not complete, and more preoccupied with tasks we’re closer to completing (aka Zeigarnik Effect).

Quick Tip 2

Give users/players a head start, and they will more likely to complete the task and complete quicker (aka The Endowed Progress Effect).

Quick Tip 3

In game design, the way competition is presented or framed will make us more likely to engage or compete.

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