Habit Summit

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I was blown away and I could barely sleep the night after from the ideas that I got from the conference.

-Matthieu H., VP Digital Media

Where Leaders in Consumer Behavior Connect and Inspire

At Habit Summit, you’ll connect, reflect, and learn over two days. Join us for an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers on April 11th. Add on a full day of workshops, allowing you to go in-depth on a particular topic with industry experts. We look forward to another fantastic event.

Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives (see below for a peek into prior participants).

I was blown away and I could barely sleep the night after from the ideas that I got from the conference.

-Matthieu H., VP Digital Media

Grab Your Video Access Pass

Video recordings of Habit Summit keynotes are now available!

Workshops

Take an in-depth dive with subject area experts

NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM

YU-KAI CHOU, AUTHOR OF ACTIONABLE GAMIFICATION

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

What you'll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.

Ever wonder why users are "too busy" to use your great product, but end up spending 4 hours a day on games that serve no real benefit? Games have mastered the art of "Human-Focused Design" and gamification is applying that art to your products. Yu-kai Chou, Gamification Pioneer and Speaker (Stanford, Google, LEGO, Tesla, BCG) shares how to utilize proper game design to engage your users and drive sustainable ROI. Attendees will be able to identify the differences between White Hat Motivation vs. Black Hat Motivation, as well as Extrinsic Motivation vs. Intrinsic Motivation.

What you'll learn:
• The 8 Core Drives that motivate our behaviors
• Differences between White Hat and Black Hat Motivation
• How to design towards Intrinsic and Extrinsic Motivation
• How to analyze a variety of player types based on the 8 Core Drives
• How to design for the 4 Experience Phases of a User's Journey: Discovery, Onboarding, Scaffolding, Endgame

NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

What you'll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.

YU-KAI CHOU, AUTHOR OF ACTIONABLE GAMIFICATION

Ever wonder why users are "too busy" to use your great product, but end up spending 4 hours a day on games that serve no real benefit? Games have mastered the art of "Human-Focused Design" and gamification is applying that art to your products. Yu-kai Chou, Gamification Pioneer and Speaker (Stanford, Google, LEGO, Tesla, BCG) shares how to utilize proper game design to engage your users and drive sustainable ROI. Attendees will be able to identify the differences between White Hat Motivation vs. Black Hat Motivation, as well as Extrinsic Motivation vs. Intrinsic Motivation.

What you'll learn:
• The 8 Core Drives that motivate our behaviors
• Differences between White Hat and Black Hat Motivation
• How to design towards Intrinsic and Extrinsic Motivation
• How to analyze a variety of player types based on the 8 Core Drives
• How to design for the 4 Experience Phases of a User's Journey: Discovery, Onboarding, Scaffolding, Endgame

Speakers

Note: Event schedule subject to change

Wednesday, April 11th

Registration & Morning Brew

All Attendees

Pick up your conference badges, meet your fellow attendees, and prepare for an eventful summit.

Nir Eyal

Best-Selling Author, Hooked: How to Build Habit-Forming Products

Indistractable: How to Focus In and Tune Out Digital Distraction

Gibson Biddle

Former VP Product, Netflix

Customer Obsession: Satisfying the Unsatisfiable via Consumer Science

Charlotte Blank

Chief Behavioral Officer, Maritz

Don’t be Creepy: Data Transparency in Customer Recommendations

Lunch Break & Networking

All Attendees

Grab a bite and be inspired by fellow attendees. Bon appetit!

Kees Oomen

Product Owner Persuasion, Booking.com

Using Consumer Psychology to Boost Customer Motivation

Dr. Kyra Bobinet

CEO, engagedIN & Consulting Faculty, Stanford School of Medicine

Neuroscience and Design of Compassion, Trust, and Connection

Jeni Fisher

Apps Business Development Manager, Google Play

How Apps Can Shape Your Future Self

David Lieb

Product Lead, Google Photos

Cognitive Overhead, or, Why Your Product Isn’t As Simple As You Think

Refreshments & Networking

All Attendees

Take a break from the day’s presentations and refuel with some coffee and networking.

Yu-Kai Chou

Author, Actionable Gamification

Engaging Onboarding Design

Dr. Yuping Liu-Thompkins

Professor of Marketing & Director of Customer Analytics and Strategy Collaboratory, Old Dominion University

How to Build Customer Habits Through Customer Relationship Management

Gina Gotthilf

VP Marketing & Growth, Duolingo

How Habits Grew Duolingo to Over 200 Million Users

Nir Eyal

Habit Summit Chair

Closing Remarks

Cocktail Reception & Networking

All Attendees

Have a drink with your new friends!

Mission Bay Conference Center

San Francisco

MISSION BAY CONFERENCE CENTER
1675 Owens St.
San Francisco, CA 94158
Map

We’re expecting another full house at this year’s event so use public transportation or carpool if possible.

Caltrain
Caltrain riders can exit at the 4th and King Street Caltrain Station. T-Third Metro Line picks up at the 4th and King Street Caltrain Station. Hop off at UCSF Mission Bay Station on 3rd Street opposite the campus.

Parking
Entrance to 1675 Owens Street (Community Center Garage) is next to the Conference Center. Download the MBCC Parking Map for further directions.

MISSION BAY CONFERENCE CENTER/WILLIAM J. RUTTER CENTER
1675 Owens St.
San Francisco, CA 94158
Map

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BE KIND AND RESPECTFUL

Habit Summit is committed to a harassment-free learning experience for everyone and expects all participants to adhere to our Code of Conduct.

NARROWING THE GENDER GAP

We're taking the 50/50 pledge for the second year in a row in an effort to bring gender equality to the industry and to this community.

STAY IN TOUCH

Your feedback, input on future speakers, and ideas help shape our community and events. Please share them with our team. We can't wait to hear from you. If you'd like to suggest a speaker, please do so here.

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