Measuring for Engagement

John Egan, Lead Growth Engineer at Pinterest

Quick Tip 1

Activation boils down to clearly communicating the value of your product.

Quick Tip 2

Define one key engagement metric that the company can stand behind and then optimize against that. Every effort must lift key engagement metric.

Quick Tip 3

Segment your users, and measure experiment results/metrics for each segment or user group.

  • Twitter
  • LinkedIn
  • Facebook
  • Hacker News

Want more?

If so, please join us at live at Habit Summit, where we bring together influential players in Consumer Behavior, Habits, and Design. Register today!

BE KIND AND RESPECTFUL
NARROWING THE GENDER GAP
STAY IN TOUCH
Habit Summit is committed to a harassment-free learning experience for everyone and expects all participants to adhere to our Code of Conduct.
We're taking the 50/50 pledge for the second year in a row in an effort to bring gender equality to the industry and to this community.
Your feedback, creative ideas, and suggestions help shape our community and events. Please share them with our team. We can't wait to hear from you.
Website designed by Julie Li

Pin It on Pinterest

Success! Stay tuned for behavioral design updates.