Habit Summit

April 4-5, 2017 | San Francisco

San Francisco, CA

Yes, I want to go!

I was blown away and I could barely sleep the night after from the ideas that I got from the conference.

-Matthieu H., VP Digital Media

Where Leaders in Consumer Behavior Connect and Inspire

At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.

Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.

I was blown away and I could barely sleep the night after from the ideas that I got from the conference.

-Matthieu H., VP Digital Media

Registration is Open

Early Bird Full Conference Passes are $1250

Schedule

Note: Event schedule subject to change
08:00 AM
Registration & Morning Coffee

09:00 AM
Morning Workshop

12:00 PM
Lunch Break & Networking

01:00 PM
Afternoon Workshop

05:00 PM
Day One Conclusion
08:30 AM
Registration & Morning Coffee

10:00 AM
Morning Presentations

11:30 PM
Lunch Break & Networking

01:00 PM
Afternoon Presentations

05:30 PM
Cocktail Reception & Networking

07:00 PM
Summit Conclusion

Day One: Workshops

Take an in-depth dive with subject area experts.

Tuesday, April 4th

NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM

SUSAN WEINSCHENK, BEHAVIORAL SCIENTIST @ THE TEAM W & GUTHRIE WEINSCHENK, BEHAVIORAL ECONOMIST @ THE TEAM W

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.

What you’ll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.

Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.

What you’ll learn:
• What the latest research on vision tells us about the role of peripheral vision and why it’s important to design decisions.
• Special parts of the brain, such as the Fusiform Facial Area and what that tells us about images and photos.
• Research on gender, generations, and geography and the implications of this research to your design decisions.
• How stories affect the brain, and how to build them into your design.
• The 7 motivational drivers of human behavior and how to apply them to motivate people to take action. And more!

NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.

What you’ll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.

SUSAN WEINSCHENK, BEHAVIORAL SCIENTIST @ THE TEAM W & GUTHRIE WEINSCHENK, BEHAVIORAL ECONOMIST @ THE TEAM W

Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.

What you’ll learn:
• What the latest research on vision tells us about the role of peripheral vision and why it’s important to design decisions.
• Special parts of the brain, such as the Fusiform Facial Area, and what that tells us about images and photos.
• Research on gender, generations, and geography and the implications of this research to your design decisions.
• How stories affect the brain, and how to build them into your design.
• The 7 motivational drivers of human behavior and how to apply them to motivate people to take action…and more!

Day Two: Speakers

Note: Event schedule subject to change

Wednesday, April 5th

Registration & Morning Brew

All Attendees

Pick up your conference badges, meet your fellow attendees, and prepare for an eventful summit.

Nir Eyal

Best-Selling Author, Hooked: How to Build Habit-Forming Products

Presentation title to be announced

Jane McGonigal

Best-Selling Author, Reality is Broken and Super Better

Habits from the Future

Nandini Stocker

Conversational Design Lead, Google

The Psychology of Designing Bots and Conversational User Interfaces

Lunch Break & Networking

All Attendees

Grab a bite and be inspired by fellow attendees. Bon appetit!

SC Moatti

Best-Selling Author, Mobilized, an Insider’s Guide to the Business and Future of Connected Technology

The Three Rules Behind the Most Successful Mobile Products

Susan Weinschenk

Behavioral Scientist & Author, 100 Things Every Designer Needs to Know About People

Top 5 Things You Need To Know About People to Design Engaging Products and Services

Carl D. Marci

Chief Neuroscientist, Nielsen Consumer Neuroscience

Rewired: Habits, Addictions and the Distracted Consumer

Irene Au

Design Partner, Khosla Ventures & Former Head of Design, Google, Yahoo, and Udacity

Design and the Self

Refreshments & Networking

All Attendees

Take a break from the day’s presentations and refuel with some coffee and networking.

Amy Bucher

Behavior Change Design Director, Mad*Pow

Highway to the Habit Zone: Driving Engagement for Behavior Change

Gad Saad

Professor of Marketing & Author, The Consuming Instinct

The Evolutionary and Biological Forces that Shape Consumer Behavior

Buster Benson

Product Manager, Slack; formerly Twitter & Habit Labs

A Cognitive Bias Cheat Sheet for Building Better Products

Nir Eyal

Habit Summit Chair

Closing Remarks

Cocktail Reception & Networking

All Attendees

Have a drink with your new friends and mark you calendars for next year’s Habit Summit!

Mission Bay Conference Center

San Francisco

MISSION BAY CONFERENCE CENTER
1675 Owens St.
San Francisco, CA 94158
Map

We’re expecting another full house at this year’s event so use public transportation or carpool if possible.

Caltrain
Caltrain riders can exit at the 4th and King Street Caltrain Station. T-Third Metro Line picks up at the 4th and King Street Caltrain Station. Hop off at UCSF Mission Bay Station on 3rd Street opposite the campus.

Parking
Entrance to 1700 Owen Street Garage is located off of 7th Street. Download the MBCC Parking Map for further directions.

MISSION BAY CONFERENCE CENTER
1675 Owens St.
San Francisco, CA 94158
Map

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