Stanford University

Let's talk about building consumer habits.

Join entrepreneurs, innovators, and industry insiders to learn how to build more engaging products and services. Dive into psychology, design, and behavioral science to develop habits that stick.

This event is for product designers, executives, and marketers: anyone who needs to understand what makes customers tick.


John Egan
Lead Growth Engineer, Pinterest

Nir Eyal
Author, Hooked: How to Build Habit-Forming Products

Bo Ren
Product Manager, Instagram

Ryan Hoover
Founder & CEO, Product Hunt

Jake Knapp
Design Partner, Google Ventures

James Clear
Author, Transform Your Habits

Nathalie Nahai
Author, Webs of Influence: The Psychology of Online Persuasion

Kintan Brahmbhatt
Head of Products, Prime Music, Amazon.com

Tristan Harris
Product Philosopher, Google

Roger Dooley
Author, Brainfluence

Daniel Burka
Design Partner, Google Ventures

Ximena Vengoechea
User Researcher, Twitter

Register for Habit Summit

Habit Summit is expected to sell out, so register early.

Buy Tickets


{ Monday }

01:00 -04:30

(SOLD OUT) Hooked Workshop at Wix Lounge San Francisco

Based on Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products," this in-depth workshop will provide attendees with a powerful toolkit and design framework for creating more engaging, habit-forming products. , as space is limited.

06:30 -10:00

Kickoff Meet & Greet at Yelp Headquarters

We'll officially kick off the Habit Summit with an opportunity to meet your fellow attendees. Additional ticket required, as space is limited. 21 and over

{ Tuesday }


Registration at Stanford Faculty Club

Pick up your conference badges and prepare for an eventful summit.


Building a Habit-Forming Product for the Enterprise

Nir Eyal, Author


Persuasion, Behavior Change, and Neuromarketing

Roger Dooley, Author


Reducing Friction to Increase Engagement

Kintan Brahmbhatt, Prime Music, Amazon.com


How to Design Products for Behavior Change

Bo Ren, Instagram



All Attendees


Designing for People First, Product Second

Ximena Vengoechea, Twitter


The Building Blocks of Community

Ryan Hoover, Product Hunt


3 Key Psychological Principles of Persuasive Product Design

Nathalie Nahai, Author


Measuring for Engagement

John Egan, Pinterest



All Attendees


The Attention Economy: From Time Spent to Lives Well Lived

Tristan Harris, Google


Sprint: How to Prototype and Test Any Idea in 5 Days

Jake Knapp & Daniel Burka, Google Ventures


Habit Multipliers: Improving Your Habits to Improve Your Products

James Clear, Author


Happy Hour: Mix and mingle with fellow attendees

All Attendees


Conference Conclusion


{ Summit Venue }

The Stanford Faculty Club
439 Lagunita Drive
Stanford, CA

We're expecting another full house at this year's event so use Caltrain or carpool if possible. Based on your valuable input, we've arranged for several Stanford shuttle buses to pick Caltrain passengers up from the station and drop you off at the venue.

Caltrain passengers can exit at the Palo Alto station. From there, look for the Stanford Marguerite shuttle marked "Habit Summit," located on the backside of the station.

There is limited parking on Lagunita Dr., directly across from Tressider Union. There is also an overflow lot located on Panama St. and Via Ortega. Please remember to purchase your visitor parking pass at a pay station located within the lot.

{ Kickoff Meet & Greet }

Yelp Inc. Headquarters
140 New Montgomery St., Floor 8
San Francisco, CA

Our friends at Yelp are opening up their space in SF for some pre-summit mixing, mingling, and exchanging of ideas. Please register with lobby security prior to entering the event. Government issued IDs required.

{ Hooked Workshop at Wix Lounge }

Wix Lounge San Francisco
500 Terry Francois Blvd (b/t Pier 48 & 3rd St in Mission Bay), 6th Floor
San Francisco, CA

The folks at Wix are sharing their space with us to host an in-depth workshop on designing habits. The workshop will be on the 6th Floor.

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