I was blown away and I could barely sleep the night after from the ideas that I got from the conference.
-Matthieu H., VP Digital Media
Where Leaders in Consumer Behavior Connect and Inspire
At Habit Summit, you’ll connect, reflect, and learn over two days. Day One includes several workshops, allowing you to go in-depth on a particular topic with industry experts. Day Two includes an inspiring lineup of speakers, great refreshments, and plenty of time to mingle with industry leaders and peers. We look forward to another fantastic event.
Habit Summit started in 2013 with the goal of bringing experts from around the world to share best practices and learnings in consumer psychology, design, and behavioral science. Today it draws attendees and speakers from companies around the world, from local start-ups to Fortune 500 executives.
I was blown away and I could barely sleep the night after from the ideas that I got from the conference.
-Matthieu H., VP Digital Media
Schedule
Note: Event schedule subject to change
Day One: Workshops
Take an in-depth dive with subject area experts.Tuesday, April 4th (SOLD OUT)
NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM
SUSAN WEINSCHENK, BEHAVIORAL SCIENTIST @ THE TEAM W & GUTHRIE WEINSCHENK, BEHAVIORAL ECONOMIST @ THE TEAM W
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.
What you’ll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.
Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.
What you’ll learn:
• What the latest research on vision tells us about the role of peripheral vision and why it’s important to design decisions.
• Special parts of the brain, such as the Fusiform Facial Area and what that tells us about images and photos.
• Research on gender, generations, and geography and the implications of this research to your design decisions.
• How stories affect the brain, and how to build them into your design.
• The 7 motivational drivers of human behavior and how to apply them to motivate people to take action. And more!
NIR EYAL, BEST-SELLING AUTHOR OF HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS & BLOGGER @ NIRANDFAR.COM
In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to “hook” users? This hands-on class gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior by studying how the world’s most engaging products keep users coming back again and again.
What you’ll learn:
• The common design patterns of habit-forming products.
• The stages of habit formation and how to optimize for user retention.
• An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs.
• Practical steps for leading a design process to ensure your product is used regularly.
SUSAN WEINSCHENK, BEHAVIORAL SCIENTIST @ THE TEAM W & GUTHRIE WEINSCHENK, BEHAVIORAL ECONOMIST @ THE TEAM W
Does your website, software, or app engage your audience? Does it persuade people to take action? Is it so engaging that they want to come back and use it? In this workshop The Team W shares recent research in brain and behavioral science that provides insights into how people think, how people decide, and what motivates people. You will learn how to apply this science to the design of your product so that your audiences will be engaged and motivated to take action.
What you’ll learn:
• What the latest research on vision tells us about the role of peripheral vision and why it’s important to design decisions.
• Special parts of the brain, such as the Fusiform Facial Area, and what that tells us about images and photos.
• Research on gender, generations, and geography and the implications of this research to your design decisions.
• How stories affect the brain, and how to build them into your design.
• The 7 motivational drivers of human behavior and how to apply them to motivate people to take action…and more!
Day Two: Speakers
Note: Event schedule subject to change
Wednesday, April 5th
Registration & Morning Brew
All Attendees
Pick up your conference badges, meet your fellow attendees, and prepare for an eventful summit.
Nir Eyal
Best-Selling Author, Hooked: How to Build Habit-Forming Products
Cashing-in on the Promise and Peril of Persuasive Technology
Jane McGonigal
Best-Selling Author, Reality is Broken and Super Better
Habits from the Future
Nandini Stocker
Conversation Design Lead, Google
The Psychology of Designing Bots and Conversational User Interfaces
Lunch Break & Networking
All Attendees
Grab a bite and be inspired by fellow attendees. Bon appetit!
Carl D. Marci
Chief Neuroscientist, Nielsen Consumer Neuroscience
Rewired: Habits, Addictions and the Distracted Consumer
Susan Weinschenk
Behavioral Scientist & Author, 100 Things Every Designer Needs to Know About People
Top 5 Things You Need To Know About People to Design Engaging Products and Services
SC Moatti
Best-Selling Author, Mobilized, an Insider’s Guide to the Business and Future of Connected Technology
The Three Rules Behind the Most Successful Mobile Products
Irene Au
Design Partner, Khosla Ventures & Former Head of Design, Google, Yahoo, and Udacity
Design and the Self
Refreshments & Networking
All Attendees
Take a break from the day’s presentations and refuel with some coffee and networking.
Amy Bucher
Behavior Change Design Director, Mad*Pow
Highway to the Habit Zone: Driving Engagement for Behavior Change
Gad Saad
Professor of Marketing & Author, The Consuming Instinct
The Evolutionary and Biological Forces that Shape Consumer Behavior
Buster Benson
Product Manager, Slack; formerly Twitter & Habit Labs
A Cognitive Bias Cheat Sheet for Building Better Products
Gabe Zichermann
Author, Gamification Expert, and Co-Founder of behavior change startup, Onward
Endless Refresh: The Effect of Technology Addiction on the Future of Engagement and Design
Nir Eyal
Habit Summit Chair
Closing Remarks
Cocktail Reception & Networking
All Attendees
Have a drink with your new friends and mark your calendars for next year’s Habit Summit!
Mission Bay Conference Center
San Francisco
MISSION BAY CONFERENCE CENTER
1675 Owens St.
San Francisco, CA 94158
Map
We’re expecting another full house at this year’s event so use public transportation or carpool if possible.
Caltrain
Caltrain riders can exit at the 4th and King Street Caltrain Station. T-Third Metro Line picks up at the 4th and King Street Caltrain Station. Hop off at UCSF Mission Bay Station on 3rd Street opposite the campus.
Parking
Entrance to 1675 Owens Street (Community Center Garage) is next to the Conference Center. Download the MBCC Parking Map for further directions.
MISSION BAY CONFERENCE CENTER
1675 Owens St.
San Francisco, CA 94158
Map